If there is such a thing as the holy grail of the running shoe universe, then the GEL-LYTE III certainly deserves a place in the middle. When it was launched in 1990, the ultra-light successor to the legendary GT II, the world’s first shoe with patented GEL cushioning, not only scored points with an extensive further development of the successful sole system, but also added further innovative tech features for even better comfort and support. Although the fashion aspect was not necessarily the focus of the development, the Gel-Lyte III quickly became a popular street-style sneaker, which it still is today! Not exactly innocent in the evolution of the original runner were probably the eye-catching accents that romped on the otherwise plain upper of a lightweight lifestyle silhouette. Designer Shigeyuki Mitsui drew inspiration for the design primarily from skateboarding, snowboarding and hip-hop culture. In celebration of its 30th anniversary, ASICS is bringing another OG colorway back to our shelves. The ASICS SportStyle Gel-Lyte III OG “Emerald” comes in the legendary color combo of white, purple and turquoise and makes all retro hearts beat faster!