Because we are convinced that knowledge is the key to sustainable consumption, we founded the Woow Club. Using the latest technology and the knowledge of top stylists and make-up artists, we offer consumers a unique digital color and style analysis. From now on, our solution, consisting of the Woow analysis and matching product recommendations, can also be offered directly on the website of a fashion or beauty brand.

The Woow Club is your digital stylist and personal shopper in one.



Together with top stylists, we have developed a unique analysis method with which you can find out what really suits you perfectly. Over the years, established methods of professional color & style consulting were further developed and finally digitized by us and thus made accessible to all.

What you previously only learned from professional consultations, you can now learn quickly and easily with our analysis by simply uploading a selfie and answering a few questions. We still have a lot of plans for our analysis and will be able to provide you with even more personalized expert knowledge in the future – from the perfect skin care to recommendations for the right size of a particular item of clothing.

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At the Woow Club we combine expert knowledge with artificial intelligence to offer you a truly personalized experience. Based on a unique analysis, you learn more about yourself and what suits your natural appearance and have the opportunity to discover suitable fashion & beauty products in our brand stores.

For the products we show you, we make sure that they are sustainably produced or clean and cruelty free. Our recommendation algorithm pre-sorts the products for you and you can see at a glance which products are recommended and why they are more sustainable.  We show you products that really suit you and not just impersonal inspirations & edits or supposed trends.

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After great customer feedback and extensive testing, we are now offering our solution directly to brands. Fashion & beauty brands can integrate our analysis directly on their site and thus offer their customers an even better service. The customer never leaves the brand’s site and directly receives suitable product recommendations from the fashion or beauty brand’s product range.

Beauty Advisor